Nascar's most trusted tire with Nascar's most popular driver. A match made in Daytona. To launch Goodyear's partnership, we wanted to create a campaign that told the story of what made Dale Jr. the driver he is today.
How do make a 10,000 year old product relevant and interesting? Why you get James Beard Award winner and TV personality Alton Brown to do what he does best. Educate you on the wonders of salt. From diagrams to pyramid shaped ninja throwing salt cyrstals, we developed an interactive online experience that took the user through a journey learning all there is about Diamond Crystal Kosher Salt.
For the Holiday season GSD&M wanted to give the City of Austin and Super Hero Kids a gift that would become an icon for years to come. Partnering with artist/singer/songwriter Daniel Johnston we developed a new mural that would serve as a reminder for the Super Hero Kids cause. To allow the entire city to join in on the giving, GSD&M donated a dollar for every tagged photo with #superherokids during the holidays.
To reboot the Walgreens brand, we went back to our roots to remind ourselves of where we started. Just a corner drug store in America. We found that being on the corner is exactly where we wanted to be. But we couldn't keep looking in the past. We needed to refresh how the brand represented itself by developing a new look and feel.
Popeyes was launching the hottest new product at SXSW 2015. The all-new Red Stick Chicken. To commemorate the event, we developed the hottest poster at SXSW. By actually infusing the spices from the Red Stick Chicken into the paint used to screen print the poster, you could smell and taste (if you licked it) the spicy flavor of the chicken.